Perhosgrafiikka Blog » marketing http://www.perhosgrafiikka.fi/blog Perhosgrafiikka Blog by Sami Tikka Thu, 18 Feb 2010 19:13:17 +0000 http://wordpress.org/?v=2.9 en hourly 1 Branding by US media http://www.perhosgrafiikka.fi/blog/2008/12/12/branding-by-us-media/ http://www.perhosgrafiikka.fi/blog/2008/12/12/branding-by-us-media/#comments Fri, 12 Dec 2008 20:01:09 +0000 sami.tikka http://www.perhosgrafiikka.fi/blog/?p=39 I’ve always admired the ability of US media to be able to so effectively brand news and phenomenons. Even more ingenious is the use of acronyms. It strikes to the public creating a handy way to refer a complex subject by a short name. Think about PC, WWW, CD, or initials from recent news, 9/11 and Y2K. I’m impressed by the way the American culture uses these to grab the ‘bull by the horns’, so to speak. It’s simplifying but useful!

Language has the power to influence the peoples thinking and ultimately the public opinion. Branding is so important, the many times the company’s most valuable asset is the brand it owns.

Now, news people over the Atlantic are thinking of a fitting name for the current economic downturn. Financial Crisis, Credit Crisis and others are used, but they are too generic to distinguish the current events from history. I’m sure they come up with something that has staying power.

]]> http://www.perhosgrafiikka.fi/blog/2008/12/12/branding-by-us-media/feed/ 0